Every business here had a different problem, so each one got a different fix. That's why I start with a check-up instead of a package.
Online fitness brand, selling worldwideGoogle Ads
~$5,600 a month of ad spend switched off. It was returning very little.
Google said the ads were returning 30.39 times the spend. Real orders showed 1.44.
- The problem
- The tracking was counting sales the ads didn't make, so money kept going into campaigns that looked brilliant on paper.
- What I did
- Fixed the tracking so only real orders count, then switched off the spend that wasn't paying its way.
Google said30.39x
Real orders1.44x
Jewellery store, Sunshine CoastGoogle Ads
37 → ~62 enquiries a month
More people calling and booking in, and each one cost less to get.
Cost per enquiry
Before$74.99
After~$60
- The problem
- Good enquiries, but each one cost more than it needed to.
- What I did
- Tightened the campaigns around the searches that turn into appointments and tracked every enquiry. Over three months the cost per enquiry came down to about $60.
Australian pet treat makerSEO + AI search
267 AI answers
Google's AI answers now cite them, and ChatGPT is sending customers.
Junk pages flagged by Google
Before4,000+
After203
- The problem
- Search Console was flagging thousands of old, dead and duplicate pages, which buried the real ones.
- What I did
- Cleared out thousands of dead and duplicate pages, rewrote pages around what people actually search, and set up the product data the AI tools pull from. ChatGPT sent 125 visits and $546.92 in sales in 90 days.
Auto electrician, Sunshine CoastFacebook Ads
$15.18 a chat, against about $82 a Google lead
Facebook Messenger brought in enquiries for a fraction of what Google was costing.
Cost per enquiry
Google lead~$82
FB chat$15.18
- What I did
- Added Facebook ads that open a Messenger chat straight to the business. Over two weeks in July and August, each chat cost $15.18, so the same budget started a lot more conversations.
Jewellery store, Sunshine CoastFacebook Ads
418 leads at 68c each
A giveaway that grew the entry list from 71 to 562 in six days.
Giveaway entries
Before71
After562
- What I did
- Built the lead ads, the entry form and the Messenger entry flow for their giveaway, with every entry landing on their email list. 418 leads came in for $285.80.
Indoor sports venue, two locationsFacebook Ads
330 tournament leads at $4.52
Tournament leads from the ads, with every one landing in a call list for staff.
- What I did
- Ran the event ads and built a simple dashboard so staff could see and call every lead.
My own online store, garden and event lightingGoogle + Facebook + SEO
$100k+ in one month
I run my own store with the same playbook I use for clients. 343 orders in November 2025, and 2026 is running about double last year.
- Why it matters to you
- I spend my own money on ads every day, so I know what it feels like when they don't work, and what it takes to make them pay.